Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a element of Chrysler because 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier proprietor American Motors Corporation (AMC).

Jeep’s existing merchandise assortment consists solely of sport utility vehicles and off-street vehicles, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a industry section the Wagoneer is deemed to have developed. Jeep offered 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best selling brand in the U.S. for the duration of the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep have been spun off into a separate firm, it is estimated to be well worth between $22 and $33.5 billion—slightly much more than all of FCA (US).

Prior to 1940 the phrase “jeep” had been utilised as U.S. Army slang for new recruits or vehicles, but the Planet War II “jeep” that went into manufacturing in 1941 especially tied the name to this light military 4×4, arguably generating them the oldest 4-wheel drive mass-manufacturing vehicles now identified as SUVs. The Jeep grew to become the principal light four-wheel-drive motor vehicle of the United States Army and the Allies for the duration of Planet War II, as well as the postwar time period. The phrase grew to become frequent throughout the world in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Planet War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility vehicles such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. A lot of Jeep variants serving similar military and civilian roles have because been developed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever because Willys-Overland launched manufacturing of the first CJ or Civilian Jeep branded designs there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, stays in manufacturing because 1986. With its solid axles and open best, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep designs (the CJ-5 and the SJ Wagoneer) enjoyed extraordinary 3-decade manufacturing runs of a single entire body generation.

In lowercase, the phrase “jeep” continues to be utilised as a generic phrase for vehicles inspired by the Jeep that are ideal for use on rough terrain.