Irrespective of who is becoming marketed to, several variables, which includes the point of view the marketers will use. These market orientations determine how marketers will approach the preparing stage of marketing and advertising. This prospects into the marketing and advertising mix, which outlines the specifics of the item and how it will be offered. This can in turn, be impacted by the environment surrounding the item , the outcomes of marketing and advertising analysis and market analysis, and the characteristics of the product’s target market.

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As soon as these variables are determined, marketers have to then make a decision what approaches will be utilized to market the item. This determination is primarily based on the variables analyzed in the preparing stage as well as the place the item is in the item life cycle.